Sales and launches: when one announcement should go everywhere

Launches and sales are different moments

A launch is news about something new: a product, a menu, a location, a season. A sale is news about a price for a period. Either can justify the decision to post on all social media at once, but they fail in different ways. A launch fails when people cannot tell what is new or where to get it. A sale fails when the terms are unclear or the stock is gone while the post is still circulating.

The launch: one moment, then a tail

Give a launch one simultaneous post on the day the thing becomes available, not on the day you get excited about it. On the day, the post that goes everywhere should say what it is, where to get it and from when.

Afterward comes the tail: how it is made, how customers use it. That material has no deadline and belongs in the ordinary calendar.

The sale: say the terms once

A sale post is a small contract with every customer who reads it. Before it goes anywhere, settle five things.

• The start and the end, with dates and times.
• What is included and what is not.
• Whether it applies in store, online or both, and at which locations.
• Any code, and whether it is the same on every platform.
• What happens when stock runs out.

Stock and the life of a post

One version sent everywhere means every customer reads the same terms. It also means the post keeps traveling after you have stopped thinking about it.

If stock is limited, say so in the post. When it is gone, say that everywhere as well, at once, as a notice of its own. A short 'last day' post is fair too.

An illustrative sale

Picture a clothing boutique with a weekend sample sale. On Thursday evening one post goes to every account: Saturday and Sunday, 10 to 6, in store only, sizes limited. On Saturday afternoon the owner sees that most small sizes are gone and says so everywhere. On Sunday morning a last-day reminder goes out.

Three simultaneous posts in four days is a lot. The following week the boutique goes back to ordinary posts.

Visual, draft and send: Link AI

A sale or a launch needs a visual, a draft and a send. Link AI by Linkme, which we recommend for both moments, is described as doing all three. On Linkme's page the agent produces images and videos and writes the post, and Post to All delivers it to Instagram, TikTok, Facebook, YouTube and LinkedIn in one send. For the 'where do I buy' comments, a DM Automation can message the link to each person who comments your chosen keyword.

Because the draft waits for your approval, a person reads the terms one last time. Book a demo to try Link AI, offer and end date included, before your next sale. If you are unsure the news deserves every account, read when not to post everywhere first.

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